Our Team
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Shuli Goldstein
Shuli founded StudioSoul after moving to Tel Aviv and realizing there was nothing quite like it—a space for anglo-women to feel their best and connect with other women striving to do the same.
She has a deep passion for movement, drawing from her background in dance, yoga, Pilates, and Zumba. Known for her high-energy sculpt classes, she blends strength, rhythm, and flow to create an empowering experience. She brings the spice, and can’t wait to sweat with you!
(HERZ+TLV)
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Jacklyn Zohar
Jacklyn’s the kind of coach who’ll make you laugh and make your legs shake. She started out coaching gymnastics and quickly fell in love with helping people get stronger, which naturally led her to the world of fitness.
As a HYROX athlete, she knows how to make hard work feel empowering and fun. Her classes are high-energy, motivating, and filled with good vibes… plus music you can’t help but dance to.
(HERZ+TLV) -

Maddy Hefner
Maddy is the welcoming face at our TLV studio, bringing her Toronto energy all the way to Tel Aviv. Growing up as a competitive dancer, she practically lived in a studio- so being in the StudioSoul space feels like home.
Fitness has always been part of her world, with a mom who’s a fitness instructor and a lifelong exposure to movement and discipline. After moving to Tel Aviv, she stumbled upon StudioSoul and the role was a perfect fit.
She loves getting to know the girls in the community and watching them grow stronger, more confident, and more powerful week after week. She’s always happy to help, whether you have a question or just want to say hi :))
(TLV)
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Kiera Zimmerman
Kiera is the smiling face that welcomes you at our Herzliya studio and her energy is contagious. Originally from New Jersey, she made aliyah seven years ago and hasn’t stopped moving since.
With a deep love for fitness, Kiera is all about workouts that push limits, build resilience, and strengthen both body and mindset. She believes growth happens outside your comfort zone, and she lives that every day.
Drawn to StudioSoul’s uplifting energy and strong community, Kiera loves being part of a team that empowers women to show up strong, confident, and fully themselves.
(HERZ)
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Sophia Marcus
Sophia is a dancer in her blood and you can feel it the second the mic turns on. She’s a natural performer with effortless stage presence, and the room instantly lights up when she steps in. Her musicality, rhythm, and confidence make every class feel like you’re part of something bigger than just a workout.
Don’t be fooled by her sweet, innocent smile, her classes are challengingggg. She knows exactly how to push you, build the burn, and keep you moving with intention. Expect high energy, strong choreography, and that empowering feeling when you walk out. You’ll leave sweaty, strong, and fully in your hot girl era.
Currently finishing up university at Reichman, Sophia teaches in both TLV and Herzliya, bringing her dancer’s edge and infectious energy to every single class.
(TLV + HERZ)
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Simmi Lipshatz
Simmi is basically a walking encyclopedia of health and wellness. A certified nutritionist, squat specialist (iconic), Pilates and strength instructor- the list goes on. Her energy is unmatched, her personality shines on the mic, and if you take her class try counting how many times she says “slayyyy”. She teaches both Sculpt and Strength, and brings major energy all the way from her hometown of Melbourne.
(TLV)
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Tamar Troodler
Tamar comes from a strong dance background and blends her experience in barre and Pilates to create a class that’s both graceful and powerful. Her musicality and control shine through in every movement, bringing precision, flow, and that signature dancer strength to the mat.
She’ll be your biggest cheerleader from start to finish, motivating you through the burn, celebrating the small wins, and reminding you just how strong you are. Tamar brings bright energy and a contagious smile to every class, making even the toughest sequences feel empowering.
Originally from Philly and now living in Herzliya, she’s passionate about all things fitness, nutrition, and overall wellness. For Tamar, movement is a lifestyle and she loves helping others feel confident, balanced, and strong inside and out.
(HERZ)
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Dalia Diamond
“I found my passion for teaching after moving to Tel Aviv and experiencing how powerful it is to move together as a community. As a qualified functional trainer, I bring strength, energy, and connection into every class. My workouts are high-intensity and dynamic, but also about creating space to release, recharge, and feel part of something bigger.”
(TLV)
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Naama Kay
Naama, originally from South Africa, brings serious heat to every Sculpt class. She blends her background in strength training, barre, and Pilates to create a spicyyyy workout that challenges you in all the right ways. Expect intentional programming, controlled burn, and that deep muscle shake that lets you know it’s working.
She’s based in Modiin and joins us weekly at StudioSoul to teach three back-to-back classes, bringing her full energy and passion to every single one.
Naama truly has a love for teaching, and you feel it the second she walks into the room. She knows how to push you just past your comfort zone while making you feel strong, capable, and confident. Her classes are empowering, challenging, and effective.
(TLV)
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Adira Waldman
Adira’s greatest passions are movement & the mind–body connection. With a background in dance, Pilates, Yoga and meditation, her classes weave together flow, mindfulness, strengthening and grounding all in one practice.
Her classes are centered around helping you come home to your most relaxed state. With each deepening stretch, posture, breath or moment of stillness, Adira creates space to feel more expansive in both mind & heart. She encourages her students to intuitively connect, moving in ways that feel supportive and aligned.
Her teaching weaves in gentle guiding themes, intentional playlists and subtle connections to internal rhythms of the body & external cycles of the lunar calendar. Each practice ends with a nourishing guided relaxation, leaving you glowing with rejuvenation.
(TLV)
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Aviva Banayan Ferdinaro
Aviva, originally from New York, has been in the gym since the young age of 14, building a strong foundation in fitness and discipline. Over time, she discovered yoga, not just as a physical practice, but as a powerful mental release and space to reset.
For Aviva, movement is about more than strength. It’s about slowing down, tuning in, and creating balance between body, mind, and soul. Her classes are intentional, grounding, and designed to help you fully exhale. Expect calming flows, mindful breathwork, and a space where you can disconnect from the noise and reconnect with yourself.
Aviva’s energy is steady, soothing, and deeply supportive. Whether you’re coming in stressed, overwhelmed, or simply needing a reset, you’ll leave her class feeling lighter, clearer, and fully rejuvenated.
(HERZ)
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Alex Chaimovic
Alex discovered the transformative power of strength training when she realized fitness could be about celebrating what her body can do, rather than just how it looks. This perspective shift ignited her passion for helping others build genuine strength that enhances everyday life and boosts confidence from the inside out. Now teaching strength classes, she creates an empowering and supportive environment where women can discover their own capabilities and feel stronger in every sense of the word. She is dedicated to helping people embrace movement as a tool for empowerment and appreciation of all their bodies can achieve.
(HERZ)
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Hannah Greenberg
Hannah started out as a true OG StudioSouldier , showing up consistently, putting in the work, and fully embodying the StudioSoul energy. She traveled to India to complete her yoga certification, deepening her knowledge and connection to movement.
She came back ready to teach, lead, and share everything she learned and we were beyond excited to officially welcome her to the team as an instructor.
Originally from Chicago, Hannah brings a background in musical theatre that gives her an unmatched confidence, presence, and natural ability to hold a room. When she’s instructing, there’s intention behind every cue and energy behind every word. She knows how to guide a class with clarity, warmth, and just the right amount of stage presence.
(TLV)
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Rivka Coleman
Rivka is a physical therapist who brings her expert knowledge of the body straight into her Sculpt classes, which means you’re getting the ultimate combo of smart movement and serious burn. She’s all about form, body awareness, and making sure you feel every rep (in the best way).
Working as a PT, Rivka saw firsthand that people are so much stronger than they think and she’s passionate about helping you tap into that strength, build confidence, and surprise yourself every single class.
(TLV)
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Leora Tripp
Leora is from Boca, where she taught Pilates and grew up dancing, building a deep connection to movement from a young age. Fitness has always been a part of her life, and it shows in every class she teaches. Her classes bring the HEAT - she knows exactly how to kick a$$ while keeping things intentional and empowering. Her Sculpt classes are no joke, the kind where a full hair wash, everything shower, and a moment to recover are absolutely required. Expect to leave feeling stronger, sweatier, and seriously accomplished.
(TLV)